Have you all seen the Belvedere Vodka commercial featuring Vincent Gallo? I think the commercial is pretty bad. I'd link to it, but I can't find it on the nets.
The commercial is just as "arty" and pretentious as you might expect from Gallo, but my question is why the fine folks at Belvedere would use him. Does he have some kind of cultural cache that I am not aware of? I mean what percentage of the population has heard of the guy, but doesn't know that he is a racist shit head that seems to genuinely believe that people want to buy his old crap and/or pay $1M to be impregnated by him (no blacks need apply)?
The other question is why the fine folks at Belvedere chose Mr. Gallo. Either they didn't know about his website and personal views, which shows poor judgment, or they knew about this and chose to feature him anyway, which shows shockingly poor judgment.
For those that might be tempted to view the website as a joke or an "art piece," please show me even once where you get that impression, except in the "sperm" sale, which could only be a joke because it is so over-the-top. But none of the rest of the site is, so I don't know why we would consider this odious slice to be a put-on.
Just so you know, I hadn't read the gawker piece when I wrote this. Been meaning to for awhile, but just did it today. Hmmm.
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3 comments:
Wow - I'd never heard of this douchebag until you made mention of him. And now I feel like a lesser human being.
I've had more or less the same reaction to the ad -- i.e., 'who could possible buy something on the basis of VG appearing in the ad' style incredulity. But it was also accompanied by genuine surprise that I had recognized him, apparently on the basis of 'Buffalo 66' which I hated when I saw it nearly 20 years ago and haven't seen since. I mean, what the hell. Why should I or anybody know who this guy even is?
My understanding is that he is something of a hipster icon. I have to admit, I knew who he was, even though I haven't seen any of his films.
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